Talking Shop Wrap and Review: Getting Techy With It with Forest Linden and Chris Bleill

Learning and Community

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elcome to Talking Shop Wrap and Review!

In case you are new here, this is a monthly series where I will briefly delve into our latest Talking Shop show and the points that were especially smart, surprising, and useful (there are always so many).

If you are new to my little corner of the web or new to Talking Shop let me give you the lowdown: Talking Shop is a podcast now in its 5th year. It is hosted by Theresa Reed aka The Tarot Lady and moi. You can access every episode right here for free, and yes, you are welcome.Last week on Talking Shop we had the pleasure of chatting with two super fabulous guys, Forest Linden and Chris Bleill of Clarity Lab.

Now last month on Talking Shop we started our tech theme by exploring the ins and outs of SEO. This month we decided to broaden out a bit and talk to these two gentlemen about some of their favorite tech tools and tech rules. Theresa and I are both big fans of Forest and Chris – among the many things they do is review and vet various platforms and software choices (there are so many!) so that us busy entrepreneurs don’t have to sort through everything ourselves.

We knew that these were the guys to cover our A-Z tech needs.

Forest and Chris led out the gate with two really strong observations: the first, from Forest, is that technology is really a language. Viewing technology as a language allows us to do some pretty common sense things: for instance, we can choose the best way to learn the language for us. Some people like to hire a language teacher and learn step by step. Others (like me) function best with a full immersion experience (I learned about technology by building from hand my first website).The second point (made by Chris) is that technology does not equal perfection. As he put it, “this stuff breaks all of the time”. When working with technology – whether it is hardware or software, it is essential to understand (and schedule in) downtime when you, or someone on your team, is learning why – and fixing – the stuff that isn’t working the way it should. In my experience this is really essential to understand, technology can save us time and make things easier in the long run, but there is a learning curve with technology just like anything else and patience does pay off.

Finally, both Chris and Forest went through the big categories that we need to be aware of as we are setting up our online businesses. And while Talking Shop focuses on sacred arts businesses, this information is golden for any online business. Are you ready? Here is the information, straight from the guys themselves:

Category: Website – how and where to create your website.

Category: Hosting – your hosting company is the home your website lives in, there are many and these were some of the faves.

Category: Email Marketing – Email marketing services allow you to create and send out newsletters to your fan base.

Category: All In One Marketing Apps / Membership – These are robust applications for those of you who teach classes or have membership required access areas or programs.

Category: E-Commerce Platforms – E-commerce is a fancy way of saying “how you send and receive money, online” and also how and where you can sell you stuff, whatever that happens to be.

Category: Customer Support – this was new to me but I think it is brilliant, even small businesses can benefit from a dedicated customer support application.

BIG, HUGE, thanks to Forest and Chris for sharing their tech smarts with us! Next month we will take a break from the tech heavy stuff and chat with the one and only Danielle Cohen who will teach us about Creative Photography for Your Business! Yay!

magic, miracles: receive my lunar letters

ARRIVING on full moons each month.

Talking Shop Wrap and Review: SEO Know-How with Liz Lockard

Learning and Community

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elcome to the latest Talking Shop Wrap and Review.

In case you are new here, this is a monthly series where I will briefly delve into our latest Talking Shop show and the points that were especially smart, surprising, and useful (there are always so many).

If you are new to my little corner of the web or new to Talking Shop let me give you the lowdown: Talking Shop is a podcast now in its 5th year. It is hosted by Theresa Reed aka The Tarot Lady and moi. You can access every episode right here for free, and yes, you are welcome.

Last week on Talking Shop we had the pleasure of jamming with the incredibly smart Liz Lockard. Liz is dedicated to bringing in more business to small businesses and one of her primary tools to make that happen is Search Engine Optimization, known more commonly as SEO.

We know that any time we have a technical topic on Talking Shop it can make some of our listeners a wee bit anxious; tech stuff often seems so complicated, hard, and expensive and it is one of those areas where not knowing what you don’t know can become a significant pain point for your business and your bottom line.

Fortunately Theresa, the resident Talking Shop fearless leader and guinea pig had taken a course with this awesome teacher a year or so back that was all about SEO. She had learned a ton and put the lessons into action on her own site with great success. She also raved about the teacher who was a smart lady, able to break down complicated ideas with ease and help her students implement them effectively. The teacher of course was Liz!

When Theresa and I decided that it was time to tackle the SEO monster we knew we wanted Liz in our corner.

Liz started out by explaining one of the biggest benefits of SEO which I had totally overlooked. As it turns out when you create a blog post or a page on your site and you take the steps needed to optimize it for a search engine you have an “evergreen” asset. This means that your page or blog post will rank higher in search engine searches day after day and year after year.

One of the biggest complaints I have heard from people who want to “do” SEO but never get around to it is the time commitment involved. But the fact of the matter is that this is time well spent because the investment you make in SEO is a gift that keeps on giving (unlike say, a Facebook ad or sponsored Tweet).

Another really useful point that Liz made was about key words. One of the primary ways you can optimize a page or post for search engines is by giving that page a key word. Liz explained that often people miss the boat on this opportunity because they think about what they would like the key word to be instead of thinking about what the words are people will type into Google in order to find a specific thing that you offer on your site.

So those of you who create key words for your pages and posts already, make sure that you are thinking about it from the users perspective and those of you who don’t…well, there’s no time like the present!

A final (and really useful) point that Liz made? SEO does not have to be painful! If you have a site hosted on WordPress there are several good SEO plug-ins to choose from; the favorite of most people is Yoast. Snagging an SEO plug-in and making sure your site is connected to Google Analytics are the two essential steps that can really help you optimize your site in a painless way and play the long game with your business.

I hope you enjoyed checking out the highlights from our show. You can listen to the entire show here. We also invite you to join in for our next show which will continue our coverage of the intersection between technology and your Sacred Arts business: Getting Techy With It with Forest Linden and Chris Bleill

magic, miracles: receive my lunar letters

ARRIVING on full moons each month.

Talking Shop Wrap and Review: Secrets to Writing a Perfect Speech with Dr. Michelle Mazur

Learning and Community

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elcome to a brand new series: Talking Shop Wrap and Review.

This is a monthly series where I will briefly delve into our latest Talking Shop show and the points that were especially smart, surprising, and useful (there are always so many).

If you are new to my little corner of the web or new to Talking Shop let me give you the lowdown: Talking Shop is a podcast now in its 5th year. It is hosted by Theresa Reed aka The Tarot Lady and moi. You can access every episode right here for free, and yes, you are welcome.

This past week on Talking Shop we hosted the wonderful Dr. Michelle Mazur. This was Dr. Michelle’s second visit to Talking Shop and this time our topic was all about Speeches – how to write them, pitch them, and nail them.

Theresa and I create our show topics and put together our guest list a year in advance – often our guests are busy and popular because they are at the top of the game in their industry – so we want to make sure we give them plenty of time to pencil us into their planners!

Of course before we invite the guests we come up with the topics, and the topic of how to give a great speech was one that we had been itching to do for so long. We both really believe that the world needs to hear your unique voice and perspective AND we know that getting up in front of an audience and nailing a speech is something that makes many of our fellow sacred artists tremble in their boots. That meant it was the PERFECT topic for our show.

Once we knew we were going to talk about speeches we also knew we had to have Dr. Michelle back! Her primary focus is public speaking and speeches that place you, as she says, in a category of one.

We were extra excited because Theresa and I both have speaking engagements this year…I’ll be leading a Sacred Arts Sojourn in Santa Fe and later this Autumn speaking at St. Johns College and Theresa continues to speak and teach as she promotes her awesome book.

One of the big points that Dr. Michelle made right away is that a successful speech has a single main idea to drive home and no more than three supporting points to emphasize that core message.

This totally took me back to my debate days when we were taught to craft three main arguments to support our case, whatever that happened to be. It was also really welcome news for some of our audience members who can easily feel flummoxed by the question: where to begin??? Answer: Start with one idea.

Dr. Michelle also pointed out that contrary to what most people think and do, when you craft your speech the introduction and conclusion are the LAST parts that you craft. Do all of the body work and then circle back around to create an unforgettable opening and closing.

A final point that really stuck with me? Treat your speech as an offering, an extension of your business, not this weird “extra” thing that gets its own category. Treating your speech like a business means that you will figure out really basic questions up front (like how will you be paid) but also apply the professional standards you have to the entire process from start to finish.

We all agreed, for instance, that the minimum amount of time to give to speech preparation is a month, with Dr. Michelle advising at least three. That kind of time allotment is something most of us would assume going in when crafting a new offering but not necessarily what we would give ourselves to create a killer speech.

Of course, these are just a few of the highlights from our show. You can listen to the entire show here. We also invite you to join in for our next show which will cover a very important (but intimidating) topic: Search Engine Optimization with Liz Lockard.

magic, miracles: receive my lunar letters

ARRIVING on full moons each month.

Fairy Tales, Blessings, on Working with my Husband and more…

Lunar Letter

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ear Miracles,

La Luna is sitting pretty in the home of Cancer today, and I hope you can take a few moments to breathe in her nurturing goodness. And I have a few notes from the enchanted mountains of Colorado to share with you all!

To newer community members, you have not have heard about my latest offering, Spinning Gold. Go check it out, make yourselves at home! Download the first lesson, listen to my version of the story of Rumplestiltskin, and learn how to make the most perfect and personal prayer bundle ever.

About a year ago I wrote a post on the title Sacred Artist. I am so honored to see more and more folks picking up that title and claiming it for their own, so it was only right that I deliver some thoughts on what the sacred arts actually are.

Along the same lines, I recently guest posted for Deb Smouse’s Summer Love Notes and wrote all about finding the Sacred in the Small.

Our daily blessings were featured on one of our favorite blogs, Phantasmaphile! I highly recommend getting acquainted with Phantasmaphile as it is a wonderful resource full of mythic arts goodness.

You can also view the entire collection of daily blessings right here — share them, tweet them, pin them to your heart’s content, just credit me (Briana Saussy) as the author and Cassandra Oswald as the illustrator.

Want more in the way of mythic arts? Behold my list of the best Fairy Tale resources!

Most of you know that my husband, David, and I are working together now. This has been a dream of ours for a long time and we just got family health insurance so it is REAL! We talked to my dear friend Theresa Reed about the highs and lows of working together, when we first fell in love with one another and even told stories about our first fight! You can read our story and the stories of other successful ‘preneur couples in Theresa’s newest ebook Creative Coupling.

Speaking of Theresa, have you missed an episode or two of our popular show Talking Shop? Every month we feature a guest expert who dishes the dirt and spills the secrets on how to make a mystical business bloom and flourish…and every show is absolutely free. You can catch up right here.

And, while we are on the subject, for sacred artists who are ready to take their business to the next level and need some personal time, love, and tenderness, Theresa is offering a one day retreat this fall that will be delicious and amazing.

My good friends Sara and Joe have launched their new website! Go check it out and give them so love — their products and services are absolutely top-notch!

Jacquelyn and Amelia are showing the world that astrology and style go together like Diamonds and Dior.

Barri Tessler Linden served up some real brilliance on the connection between Money and Health.

Pace and Kyeli have launched a new podcast on the Enneagram (which is fun, crazy and meaningful and highly recommended.

And Harold of Alchemy Works got a shoutout from Mystic Medusa — which was pretty much the most awesome thing to see all week!

I am often asked who my go-to person is for business coaching, advising, and strategizing. I work with my team of course, but when I need an outside perspective that is smart and real and kind there is only one person I talk to…Fabeku.

In totally random news, I have two favorite compilation blogs. They are Brainpickings and Farnam Street — some of you might like them too.

Our summer has been lots of reading, lots of make-believe.

Finally, if you are looking for an online Sacred Arts community that is free and awesome, you may want to join our group. (You will need to wait to have your request to join approved by me, but the wait won’t be long, promise).

Adios for now!

magic, miracles: receive my lunar letters

ARRIVING on full moons each month.

Many Branches–In Conversation with the Tarot Lady

Learning and Community

D

ear Miracles,

One of my dearest friends in the metaphysical world is Theresa Reed — she is a wise momma Tarot reader who is devoted to her clients, the art of tarot reading, and helping all of those interested in taking their Sacred Arts work to the next level find success and prosperity. Theresa and I recognized kindred spirits in each other right out the gate and this year we have partnered on our monthly Talking Shop Show — these shows are FREE and host a sizzling line up of guests — those who know me know that I only partner with people who are impeccable in their walk and integrity-Theresa is both!

Connect with Theresa:
Twitter
Facebook

In her own words:  Theresa Reed (alias: The Tarot Lady) is an intuitive Tarot reader, astrologist, teacher, mentor & yogi with over twenty years of professional experience, industry street cred for miles, and thousands of clients in her digital Rolodex. She’s devoted to helping people make better decisions & lead happier lives — using Tarot as an investigational tool for confident, bold & emotionally-intelligent action — in life, in love & in business. She is also the founder + leader of The Mystical Mogul Movement – a mission to help spiritual + metaphysical business owners get their sh*t together,  build strong + profitable empires, and experience the freedom they want + deserve.  Because running your own business is HOT — and even mystics gots to pay the bills.

Your home on the web is The Tarot Lady-tell us about The Tarot Lady-the name, the vision, the mission!

I have to laugh when I think of the very unoriginal way I came up with the name for my business.  I decided to go with The Tarot Lady because my clients would often tell me that they would think “I need to go see that tarot lady” when they were looking to book their appointments or coming to see me at a live event.  Sometimes they would remember me as “that tarot lady” versus my real name.

My mission is quite simple: helping people.  I’ve always been a “helper” personality as long as I can remember.  Pitching in, giving advice, solving problems – this has been my life path.  I’m a good listener and I’m also blessed with uncommonly good common sense and a killer connection to my intuition.  It’s through those skills that I try to assist people with their problems.  I also have a good sense of humor and one of my other not so secret missions is to get people to lighten up.  So often people take life way too seriously – I prefer a playful approach.  Helping people to learn to find the positive (even if only a positive lesson/takeaway from a situation) is also important to me.

My vision? I want to see people living consciously. I feel that one of the reasons why people have problems is because they do/say/choose things without thinking of the consequences.  And then they wonder why they are not happy/successful/fulfilled.  When you adopt a more contemplative mindset, you are more likely to make choices that support a happier life.  I am always trying to help people find that through my readings and classes.

You have so many wonderful offerings for your clients-one of the ones I love the most is a newer program, Mystical Mogul-tell me about this program-why you created it and who needs to have it now!

Mystical Mogul is a 25-day e-course for anyone who works in the metaphysical industry. It was developed because I’ve heard so many of my fellow mystics and healers complain that they struggle with their businesses. I’ve always assumed I was lucky in my business because I’ve been going strong for over 20 years – but what I realized was that I actually have some great business instincts which have contributed to my success. I wanted to share some of my best business tips with my tribe so that they can build sustainable and profitable businesses.

Whether you are a tarot reader, astrologer, Reiki healer, occult shop owner, massage therapist, yoga teacher, etc., you’ll find practical and completely doable tips that you can implement immediately to build your business. Plus it’s only $25!  That little investment may make a difference that pays for itself over and over and over again. Why not invest in your business and get some know-how from someone who’s been in your shoes and transcended the problems? It’s a no brainer!

One of the quotes on your site is…” the cards tell a story, but you write the ending…”-I LOVE this, tell me about your philosophy when it comes to tarot reading?

In my opinion, tarot is a practical tool that shows you where your path may lead and what obstacles you may encounter on the way.  It gives you a road map so that you can make more conscious decisions.  Nothing is ever written in stone – you are always the master of your destiny. Cards can show you the way but you always have the option to change things at any time you desire.


Sometimes people believe that they are “victims of fate” and they assume a tarot reading will spell out their entire destiny for them.  I believe that we are co-creators with the Universe and therefore, a reading can show you possible outcomes but you still steer the boat.  It’s about personal responsibility for the life you want rather than assuming you just get some “lot in life” and have to eat it.

Tarot CAN predict and often times remarkably so – but you know what?  Your own actions will predict far more.  I always like to say that the only person who will ever be 100% accurate for your life is YOU.

The feeling I get from much of your work is that you fuse what I think of as the intuitive arts with a very down-home, practical approach — how do intuition and practicality work together for you?

 In my opinion, intuition is a practical skill.  I’m serious about that.  Your gut will often tell you if something is right or wrong.  Yet we tend to ignore it.  Why is that?  It’s often because our egos or our fears get in the way.  I’m not only a believer in trusting that spidey sense but I’m also a proponent of taking responsibility for your life.  

You want a great life?  It requires work.  No one just inherits a fabulous existence.  It’s all about being true to yourself and making an effort.  I like to listen to my gut and then take the necessary actions to move my life forward – and that’s what I also try to do for my clients.

Sometimes I run into people who don’t want to do the work. They want a tarot reader to wave a magic wand and say that “Mr. Right will come into your life and you’ll live happily ever after” without you having to lift a finger.  If you want that kind of reading, I’m not your girl.  I’m here to look at possibilities and strategies so you can MAKE shit happen….not just sit around and hope for it.

If you could give one piece of wisdom to my readers today, what would it be?

It’s a piece of advice I give often: be better, not bitter. That means that no matter what your life has been up until now, make the most of it and keep going. Don’t look at your issues in an “I’m screwed” mindset. Start looking at what you can do to move forward in a positive manner. If you have the vision, the instinct, and the positive effort, you can create your own miracles.

magic, miracles: receive my lunar letters

ARRIVING on full moons each month.